The Road to Division One Status

The USL Super League

achieved a historic milestone in February 2024 by receiving Division One sanctioning from the U.S. Soccer Federation. This approval positioned the league at the highest level of professional women’s soccer in the United States, making it a direct competitor to the National Women’s Soccer League (NWSL). Since its inaugural kickoff in August 2024, the USL Super League has made significant strides in securing partnerships, expanding its reach, and developing a competitive landscape for women’s soccer.

After years of planning and investment, the USL Super League was officially granted Division One status, a crucial step that ensured the league could attract top-tier talent and investors. The league launched with eight inaugural teams in key markets: Brooklyn, Carolina, Dallas/Fort Worth, Fort Lauderdale, Lexington, Spokane, Tampa Bay, and Washington, D.C.

Division One sanctioning meant the league had to meet strict criteria, including minimum stadium capacities, financial stability, and a commitment to player welfare. With this approval, the USL Super League became the second fully professional women's soccer league in the United States, aiming to provide additional opportunities for athletes and expand the reach of the sport.

Key Developments from August 2024 to February 2025

Broadcast and Media Deals

In September 2024, the league announced a multi-year broadcasting partnership with CBS Sports and Paramount+, ensuring nationwide coverage of matches. Additionally, regional sports networks picked up local games, boosting accessibility for fans.

Sponsorship Agreements

The league secured a landmark sponsorship deal with Nike, making them the official kit supplier for all USL Super League teams. Other major partnerships included deals with Gatorade, Ally Financial, and a multi-year agreement with Delta Airlines, providing travel support for teams.

Expansion Plans

The league revealed intentions to expand further in 2026, with discussions underway for potential teams in cities like Indianapolis, Sacramento, and Phoenix. This expansion would help establish a broader national footprint and increase competitiveness.

Player and Coaching Investments

To attract high-caliber talent, the USL Super League introduced competitive salary structures, signing international players from Europe and South America. Several high-profile coaching hires, including former NWSL and European club managers, helped raise the level of competition.

Community Engagement and Grassroots Growth

Teams invested heavily in local outreach programs, hosting youth clinics, community events, and initiatives aimed at increasing the visibility of women’s soccer at all levels.

Looking Ahead

With the league gaining momentum, the next phase will focus on expanding its audience, enhancing the player experience, and building long-term sustainability. The introduction of a players' union, ongoing negotiations for a collective bargaining agreement, and continued sponsorship growth will be crucial in ensuring the league’s success.

The USL Super League’s first six months have demonstrated its potential to reshape the women’s soccer landscape in the U.S. With strong backing, increasing fan interest, and a growing list of strategic partnerships, the league is poised to become a major force in professional soccer for years to come.