womensfootball, como_women, maaree, sports bra,italian women, seria feminile

COMO Women + The Unbeatable Bounce-Free Bra

MAAREE has announced an exciting new partnership with Como Women, aimed at empowering women in sports through groundbreaking innovation.

MAAREE, a sports bra, brand designed to help women achieve their full potential, was founded by Mari, a former sports bra tester, out of her own frustrations with the limitations of traditional sports bras. Despite testing top products in lab conditions for major brands, Mari discovered that, like many other women, she couldn’t find a sports bra that delivered the right balance of support, comfort, and style.

Through her testing, Mari found that most sports bras focused only on limiting downward movement, overlooking the fact that breasts move in all directions during physical activity. This realization revealed a huge gap in the market, emphasizing how many brands fail to understand the real needs of women in sports.

Determined to create a solution, Mari took matters into her own hands. After a DIY session at home, where she sewed second-hand belts onto an existing sports bra, she invented the Overband® — an innovative feature that provides superior support by controlling upward movement, a game-changer in the sports bra industry.

“One day, while running in a sports bra from one of the major brands, I placed my hands over my chest and was shocked by how much bounce I was experiencing,” Mari said. “I couldn’t believe this was considered acceptable support. I knew something had to change.”

Since then, MAAREE has focused on removing barriers that prevent women from exercising freely and comfortably. Rather than simply following fashion trends, MAAREE’s engineering-first approach has resulted in sports bras that combine comfort and performance, allowing women to feel confident and active.

Unfortunately, many women still lack the proper tools and support to exercise comfortably, contributing to lower participation in sports and physical activities. MAAREE is committed to addressing this gender gap by providing high-performance sports bras that enable women to train without discomfort or worry.

The partnership with Como Women highlights MAAREE’s dedication to redefining women’s sportswear. Together, they aim to raise the profile of women’s sports and inspire more women to lead healthy, active lives.

womensfootball, como_women, maaree, sports bra,italian women, seria feminile
COMO Women

A statement from Como Women reinforced the significance of the partnership: “Our club is committed to supporting female-led initiatives that aim to improve conditions for women in every aspect. Our goal is to provide our professional players with the best tools to boost their confidence on the field and offer complete support off the field. Ensuring they feel comfortable, secure, and able to perform at their best is a priority for us.

We deeply value our team, and by introducing this technology, we can further enhance their performance. MAAREE, a brand built on years of research, technology, and testing, is the perfect partner for this goal. We are grateful to its creator for collaborating with Como Women,” said Elena Mirandola, CEO of Como Women.

MAAREE’s commitment to constant improvement distinguishes it from other brands in the industry. The brand's dedication to superior performance shines through in every design, setting a new standard for women’s sports bras. As Mari emphasized, “We won’t be satisfied until we’ve solved the problems surrounding all women’s sportswear.

It’s time for sports bras to do more for us.”

In Conclusion

This partnership between MAAREE and Como Women marks a major step forward in empowering women both on and off the field. With a shared vision to support and uplift women in sports, they are poised to inspire a new generation of athletes and pave the way for greater inclusivity in women’s football.

Questions for readers to consider:

1. How can better sportswear impact women’s participation and performance in sports?

2. Are brands doing enough to understand and address the unique needs of female athletes?

3. What other barriers, aside from equipment, might be preventing more women from engaging in physical activity?


Mandarin / 汉语